Category: "Uncategorized"

Don’t Worry You’re Not Being A “Pitch”

September 22nd, 2015 | no comments


I see this all over the interwebs and it perplexes me every time.


“Book a session with me. Pitch free, no strings attached!”


“Join my 60 minutes pitch free webinar!”


“Come to my weekend workshop, pitch free, no selling guaranteed”


This totally confuses me and I know it’s something women entrepreneurs struggle with a ton.


Now, my clients consist of world changers, do-gooders and the quintessential humanitarians of the world. People hire me to help them turn their passion into profit and create a heart-centered business.


Translation: My clients and fellow lady bosses are not selling widgets, gadgets and get rich quick schemes.


Quite the contrary.


What they’re offering are solutions to people’s deepest problems. They’re offering transformations, freedom and real positive change. They’re selling and making a living off of making the world a better place to live.


So then, why would anyone want to attend a “pitch free” event of yours?


Does that mean although you offer a solution that can change people’s lives…you’re not going to let people know about it?


So people are going to sit and learn from you all weekend and then you’re not going let them know how they can work with you more intimately?


You’re going to gather a group for an online event and then leave them hanging with only their notebook and ideas?


Why is that?

What’s really going on there?

If you’re like many coaches, healers and heart centered entrepreneurs, you don’t want to “sell” because you feel like you’re being pushy, salesy and slimy.


Well sweetness, that couldn’t be further from the truth!


What you’re actually selling is freedom, pleasure, transformation and world changing solutions.


AND by not offering the transformation you provide to the people who are hungry for a change, you’re actually robbing them of the chance to get their situation remedied.



It’s like you telling them, “NO” before you’ve even given them options.


It’s like stealing from the very people who need you the most!


It’s like having bestest, most yummiest cupcakes in the world…


…and you don’t tell a soul about them (greedy much!?)

–Okay, I’m kidding on the greedy cupcake bit…but seriously think about it sister, you have a LOT of yumminess to offer, do you not?


Is there a way to go about making your offer so that you don’t come off salesy? Yes.

(If you’d like to have someone hold your hand through that process, I teach all about it at length in my online training program, book a time to talk if you need support in that area.)


Even if you don’t go through any further training other than reading this blog, please keep the following in mind:


  • What you have to offer the world MATTERS
  • There is a population of people praying for the solution/transformation you provide
  • When you sell, you’re actually making an offer from you heart to the heart of your potential client.
  • Come from a place of service and you won’t come across as salesy or pushy (because you’re not being salesy or pushy.)
  • You can’t control what people think of you, all you can do is control your actions, so come from a place of genuine love, service and sharing and you can never go wrong.


So, I hope from here on out you will rid your vocabulary of “pitch free” promises.


Pitch your promise if you have a solution to offer.

Mention your magic if you have something that will change lives (and you DO!)

Tell ‘em about your transformation and knock their socks off with how dedicated you are to making a positive impact!


Now it’s YOUR TURN!


Agree or disagree? Let me know in the comments below. I look forward to hearing your candid yet respectful response! :)

Warning: Superman had Kyptonite and You Have This

September 15th, 2015 | no comments

I was chatting with one of my sistergirl-bestie-partner-in-shine-super-friends the other day and she, being the super creative visionary she is, was outlining BIG plans we have for a collabrative project we’re working on. Well me, being the dedicated task master, was so inspired by the vision she laid out.

The thing is, I already knew that Vision. It wasn’t new to me. We’d talk about it at the inception of the project in the first place. In fact, the Vision was so inspiring it’s why we took it on, even though we’re busy running our own individual businesses. The Vision was just that inspiring. However, somehwere in the day-to-day hustle of things I had lost sight of that Grand Vision.

As a result, I wasn’t motivated to put in the extra hours to work on it, the project was alway on the back burner (I’ll get to it soon…one day…) and in both my business and this project I just wasn’t as “full of life” as I know I can be.

What happened?

I had lost the Vision!

…And while that doesn’t sound like that big of a deal, it’s actually a Visionary’s Kryptonite. Without your Vision how in the heck do you plan on changing the world? You can’t look around and see what you see on a daily basis for your source of inspiration! You’re a visionary, a world changer and what you see in your mental theatre is way bigger and better than anything that’s happening right now. That’s why you gotta do what you gotta do to make sure you keep that Vision in front of you, CONSISTENTLY.

What I did, and what you gotta do to never lose sight of your Vision:

1. Make A Vision  Board

I try to deny the importance of a vision board (I mean it’s just a collage right?) I tell you, any time I go an Screen Shot 2015-09-02 at 10.18.18 AMextended period of time without a vision board, I legit lose sight of the end goal. Your vision board is imparetive because, like I siad, your surrounding environment may not always support the inspiration you need. You’re about making change and making an impact and you’ve got to see it to believe it.

2. Make a Inspirational Movie

This is Vision Boarding 2.0, baby! You can put together a series of slides in Powerpoint, record it and put it on Youtube. You can put it to music and watch your greatest dreams and aspirations play out on the screen. Watch it everyday and watch your dreams unfold.

3. Write it down

One of the first exercises I take my clients through is creating a Dream Script. This is where you write out exactly what you want to acheive in first person as if it’s happening in the present moment. If you do this exercise regularly you’ll be amazed to see how things come into fruition. I love when I stumble upon old Dream Scripts and it’s like I wrote it today, because it’s exactly what I’m living right now! Really important to do on a regular basis to keep that Vision clear and strong!

So what will you this week to be sure you never lose sight of your vision? Kryptonite is a scary mofo and we World Changers just don’t have time for that!

I look forward to hearing what you come up with and I’m off to make (another) vision board, because you can never have too many!



P.S. Click here for my words brief words on the loss of Scott Dinsmore.

4 Powerful Life Lessons from Wise Old Ladies on Life & Business

September 8th, 2015 | no comments

It is my Utopia.


Ducks, pigeons and pelicans frantically flap in a frenzy to get the last potato chip on the sidewalk, the light of the dawn dances like glitter reflecting off of the peaks created by the water and people of all walks of life are gathered in a constant circle of motion, jogging, walking, talking and sharing as they get their morning cardio in at the lake.


The lake by my house is my gym, my church, my sanctuary and on most days my sanity. It’s where I workout, it’s where I breathe and it’s where I get to enjoy nature and culture.


When I first went to the lake, I realized it was my world peace vision come true. There are babies in strollers, young kids on scooters, all the way up to hunched over grandmas shuffling along. Some people have on weighted vests with the latest kicks, running up stairs while carrying a bike (just for fun!) while others are walking so slow they might as well be moving backwards. At the lake we’re all equal. Fitness level and income level aren’t a factor at the lake. There are no language requirements which is why you may hear 5 different languages being spoken as your make your way around the circle.


My favorite sight to see are the super old ladies who walk in packs, their faces covered in wrinkles speaking in a dialect I don’t understand. The pat their arms and legs to get the most out of their morning routine (gotta get the blood flowing, ya know). Sometimes they’ll veer off into the grass for an impromptu Tai Chi routine. It’s a beautiful sight to behold and it’s always a constant reminder for me to just.breathe.


That’s not the only lesson I’ve gleaned from this gaggle of grey-haired grannies.

They are exercising an idea that all of us world changers can use.



They’re not running the lake with a bike strapped to their back like a triathlon athlete, they’re not participating in the bootcamps that spring up on the banks and the grassy knolls, they’re not even half-limp jogging like I try to do when I feel inspired to “run”. They get up everyday, get their girls together and they just walk. For some of them it doesn’t look like an easy task to execute, heck, some even use walkers if you can believe it. Yet, they do the best with what they have now.


How can you incorporate the same idea in your life?


1. Just do It.

Seriously, you have an idea, (a really good idea) so make some moves on it, sista! What can you do TODAY to put one foot in front of the other? Is it putting in your two weeks? Maybe it’s starting a blog. Maybe it’s picking up the phone and contancting the person who can help you put your dream into motion. Make like the little old ladies and just put one foot in front of the other. Today.


2. Be consistent

Getting in motion and finally putting one foot in front of the other is awesome. A lot of times the first step is the hardest one to take. But if you want to make your efforts reach their highest level of impact, you gotta be consistent and get out there If you manage to take small consistent action everyday, imagine the change you’ll see in your life in 3 months, 6 months a Year! You want a recipe for success? It’s taking consistently action daily. Be consistent.


3. Take It Slow If You Need To

People often get discouraged because their action doesn’t seem BIG enough. Well guess what? That’s when procrastination, analysis paralysis and perfectionism kick in. You don’t do it because it’s not perfect, you don’t do because it’s not a huge production, you spin your wheels researching when you could be producing a result. Stop the madness. Just go slow (like the old ladies remember?) and put one foot in front of the other. TRUST that your efforts will accumulate over time and when you look back you would have traveled quite the distance. Imagine, if those ladies never left the house because they can’t run like other people at the lake. The result would be that, their health would suffer, the lives would be dull and then who would inspire me every morning!? :)


4. Be of Service

Which brings me to my last point. Instead of being so hard on yourself, think of the lives that you can effectively change. You have a message and reason you want to get it out in the world, so get it out there any way you can. Everyone has to start from somewhere and maybe someone needs to hear what you have to say TODAY. Instead of thinking how what you have to offer isn’t good enough, think, someone needs my solution right now! I could go on and on about this topic, but just remember, come from a place of service and be an inspiration to someone today.

So there you have it! Now you and I both have learned a thing or two from a group of old ladies at the lake. What will be your “put one foot in front of the other” action step that you will take today?

Leave me a comment and let me know and I can’t wait to see what you say!

Sending you lots of love,


If you’re feeling frustrated and alone, read this.

August 27th, 2015 | no comments

Who has your back?Screen Shot 2015-08-27 at 9.40.24 AM

This week has been filled with emergency mastermind meetings, vent fests and “should I even be in business?” conversations.


First, one of my colleagues called an emergency mastermind meeting because she’s been dealing with a nightmare client that has resulted in her being put on anti-anxiety pills! Another meeting I was in, a fellow coach was celebrating the fact that she actually got out of bed and started organizing her business again (actually that theme came up more than once this week), even I had a vent fest the other day with my local mastermind group after having a “difference of opinion” with my business coach, whew.


Business can be messy, hard and darn right frustrating. When you’re a service professional (be it waitress or life coach), your clients are your boss, you’re wearing many hats and things are constantly ebbing and flowing. So while we wish we could just hold the ship steady, the reality is winds of change are always blowing.


What’s a heart-centered entrepreneur to do!?


Get yourself a community!

Seriously, I already knew the importance of community, but this week it was glaringly obvious. 


Who is on your cheerleading squad? Who are you allowed to rant to even if you’re a zen master yogi queen priestess? If you don’t have the group now, get one asap, pah-lease!


If you do have a community (or have one in mind) but you’re suffering in silence and don’t reach out? Stop the madness now! You have to allow yourself to be seen, heard and allow yourself to be held and supported for once. We’re all human, 3-dimensional characters and we’re allowed to have a whole human experience.

If you need help finding a community, reach out to me and together we’ll find a good place for you to land.


So that’s your assignment for the week: Find yourself a supportive community. If you already have a community, reach out and share with them a win and a challenge for the week, so they can celebrate and support you. What is likely to happen is someone will say, I’m so glad you reached because I’ve been going through the same thing!


This journey of life is too ca-raaaazy to go it alone (and what fun would that be anyway?)


Happy connecting and lots of love,


How to Shine On…Even When You’re Scared

August 20th, 2015 | no comments

So everyone’s always talking about the importance of “putting yourself out there”, but for some of us that’s scaaaarry business! Like I’ve shared with you in the past, I actually have a legit phobia of public speaking. As life would have it, that’s the thing I’m being called to do (oh, Universe)… Instead of staying stuck in my head and wallowing in fear and inaction, I instead use this trick that I share in my interview Sarah Michelle Brown.

Screen Shot 2015-08-12 at 10.33.56 AMI’d love to know how you’re going to incorporate this into you life. Remember, when you shine, I shine and then we can all just shine together, right!?

Shine on sista,

Jennifer :)

The Best Way to Eat an Elephant & Make Your Dreams Come True

July 2nd, 2015 | 2 comments

They say the best way to eat an elephant is one bite at a time.
Screen Shot 2015-07-02 at 10.27.23 AM

Sounds silly, but that’s actually life changing advice.

As a World Changer you have a LOT on your plate (oh, the puns are starting early!) Sure, when you think of your dreams, they’re delicious to you and you want go after them all in one big bite. Full steam ahead, give me all the dreams at once. It’s like me with a bag of chocolate covered pretzels. I want all of them, in my belly. NOW.

Since you’re smart and savvy you absolutely know how to get what you want. Whether it’s driving to Trader Joe’s and spending your hard earned cash on a bag of milk chocolate covered mini pretzels… you know… for example, OR it’s starting your blog, launching your website and creating your YouTube channel to get your message out in the world, YOU, unlike most, know how to move the needle forward on your dreams.

The only issue is you tend to take some really big bites out of life, which can leave you overwhelmed, your scheduled overstuffed, which can lead to you feeling sick and immobile (cut to you burned out on the couch, “enjoying” a Keeping Up with Khardashians marathon cuddled with your bag of chocolate covered pretzels… you know…. for example).

Guess who’s not making a difference in the world at THAT point?

So while the life you’re creating (or dream of creating) is Soooo Yummy you can barely stand it, taking one bite at at time is really the best way to go about it.

What does that look like in the real world (so we can lay this tired analogy to rest, already).

It looks like you, mapping out your short term and long term goals and seeing where they fit into your life.

So if you want to start a blog, and you want a speaking career AND you want a Podcast. What do you do first? What do you research first? What do you hire out? What can you do today? What can be the project you start a year from now and in the meantime focus on the stepping stones that build up to it now? Do you want the Podcast to help you launch your Speaking career or do you want your Blog to establish your platform to launch your Podcast? It’s really up to you, but there is an orderly way to go about things.

That way, you can be effective in your execution without feeling scattered, overwhelmed and stuffed to the brim with “things to do”.

If that’s not how your mind works, no worries that’s what I’m here for. If you’d like to talk about how I can help you along your journey, book a time to talk with me here.

Now I want to hear from you.

What tasks, dreams or ideas, have you been going after like Augustus Gloop and what are you going to do to take it one bite at a time? Let me know in the comments below and I look forward to hearing from you soon!

3 Easy Ways to Crush Overwhelm Like A Superhero

June 24th, 2015 | no comments

Screen Shot 2015-06-22 at 2.05.54 PMMy client base is comprised of ambitious men and women who are dedicated to getting.stuff.done.

They are driven by their passions and are determined to make a positive impact on the world.

To me they are superheroes, and if you’re reading this, I’m guessing you have the same mission and therefore I consider you a superhero too.

Being a superhero is awesome! You get to have a cape, wear hot knee boots and spandex. The downside to being a superhero is that there is always a nemesis. There is always some guy (or gal) that is hatin’ on your whole operation.

Well, I find the most persistent nemesis to my devoted clients is OVERWHELM.

That’s right, doing too much, with too little time, too little energy and completely burning out.

Guess what happens when a World Changer burns out? The positive change they were hoping to make doesn’t happen.

Then the bad guy wins, we’re all sad, and wait anxiously for the sequel, because, like, that can NOT be the end of the story!

So you might be thinking,  “How the heck am I supposed to finish off my nemesis once and for all so I can live happily ever after?”

Fret, not! I am the Professor X to your X-Men, the Captain America to your Avengers* and the Bosley to your Charlie’s Angels (you may not consider the Angels superheroes, but ladies kickin’ butt in skin tight bell bottoms while maintaining their perfectly feathered swoop bangs are topping the charts on my superhero list! #ImJustSayin)

So, Dear Superhero World Changer, here are 3 ways to wrangle the nasty villain, Overwhelm, once and for all:

Brain Dump:

Write out everything, and I mean EVERYTHING you have going on in your head. Women tend to view things holistically, and we usually consider the big picture vs. Men who tend to compartmentalize their tasks and ideas.

Therefore, even when you’re thinking of your work tasks, you’re also thinking of running errands, menus for the week, the dirty dishes in the sink and when you’re going to get a car wash (and manicure). Dump ALL of that on the list until you don’t have an idle idea running around in your head. This helps you clear the clutter in your head so you can actually see what’s in front of you.


Once you see what’s on your plate, you then have the ability to compartmentalize the tasks. Some things are going to be filed under Personal, some under Business and some under, This-Is-On-My-Mind-And-Worrying-Me-But-Really-Isn’t-That-Important-At-All. I love those.

Part of prioritizing is eliminating what really doesn’t deserve to be on your to-do list at all. For example, I remember I kept fretting over when I was going to complete the task of “making my balcony look Pinterest-worthy” because “it would be nice” to do. But it wasn’t something that was necessary and it was going to take a lot of time and research to actually do. So, it’s filed under the TIOMMAWMBRITIAT list. :) It’s written down, but it’s not on a to-do list anymore, but I’m welcome to revisit it, if it ever becomes something that is truly important to me.

Brian Tracy has a great system for prioritizing called the ABCDE Method. Give it a “Google” if you’re interested and I’ll be sure to blog about it one day too. However, you don’t need to google any fancy method, just figure out what’s important to you, put it in it’s appropriate compartment and then move on to the next step, which is actually the most important step of all.

Put it On Your Calendar:

What get scheduled gets completed. If you’re thinking, “Oh, Jennifer, I’ve heard that before,” Okay great, but do you do it? Because the secret that no one is telling you is that you actually have to schedule time in your day, to schedule time in your day. Trippy I know.

Seriously, it takes time to lay out your plans which feels counterintuitive so people don’t do it, but when you don’t, you end up wasting time, getting overwhelmed, and then before you know it, you’ve let the bad guy win…again.

So do me a favor, this next week, you know for the good of all humanity, take some time out and plot out when you want to complete the tasks you deem important.

Now, I am a master at plotting things on my calendar and making time for EVERYTHING! That sounds like a good thing, but it’s really not, because I can squeeze in everything and end up exhausted. So if you’re anything like me I have another tip for you too. Schedule in breaks, “me time” and SPACE. I literally have to schedule SPACE in my schedule so I don’t overbook myself. If you find you can’t fit in all the items on your list, then it’s time to re-prioritize.

Sometimes it’s not about getting all the things on your list done. Sometimes it’s about taking things off your list so that you’re forced to really only spend your precious time on the super important tasks and eliminating or delegating the rest.

I know that makes your ambitious-superhero-world-changing heart cringe, but it’s true.

Don’t worry you’re not alone, we’re all in this together. I absolutely HATE taking things off of my list, but I must (and you must) for the greater good (of humanity…remember!?)

So now onto you.

Which one of these steps are you going to incorporate into your schedule first? I’d love to hear from you in the comments below.




*I had to run these by my fiancé who gets *very* touchy when I get superhero stuff wrong. Don’t bother asking him about it, he’ll deny it until the end of time :)

Wanna be your own boss? 3 things you need to be successful

June 11th, 2015 | no comments

So You Wanna Be Your Own Boss?


I remember sitting for over 8 hours under fluorescent lights, filling out Excel spreadsheets, while I watched the “The Hills” on MTV.Com in a little minimized window on my computer, just to make my task more fun.


I remember it being dark when I arrived to work and dark when I was walking to my card. Where had the day gone? I remember if the concrete was wet, I’d say, “Oh it rained today!?”. Only realizing when you sit in a cube for 8+ hours no windows = no clue what’s happening outside.


I remember the magenta orchid I had purchased in hopes to spruce up said cube, died because living things struggle to thrive without fresh air or sunlight.


That’s when I realized, that maybe this cubicle office life wasn’t for me.


I worked hard. Really hard. I gave it my all, but in the end my soul wasn’t fulfilled.


If I was willing to work that hard for someone else, why not just work that hard for myself AND why not do something I actually LOVE!


I was ready to be my own boss!


So I jumpstarted my coaching business and I haven’t looked back yet.


Almost everyday I get an email, text, or Facebook message with someone inquiring about “how does this whole life coaching business thing work anyway?”


Well, that’s an in-depth answer and I spend months teaching my clients just what to do, but I want to be able to help you begin your journey today if you’re interested.


If I had to choose 3 things that are essential when starting (and running) your coaching or consulting business it’s these three Cs:



  • Clients

  • Cash

  • Confidence




A lot of coaches right now have the desire in their hearts, but they don’t have people to fill their practice. This can be a depressing scene. It’s bad for morale. It’s like when your server at IHOP tells you he’s an actor. It’s hard to be an actor with no acting gigs and it’s hard to say you’re a coach when you’re not actively coaching. SO my advice to you dear coach or hopeful coach, get you some clients and now. Even if they are free practice clients. When a coach is in her element doing her thing, she feels on Purpose, she learns so much about her ideal client AND can feel good about saying she’s a coach!



Okay starting out in my business this wasn’t obvious to me, so it had to make my top 3 list. You see even though you’re starting a business based off of your passion, passion alone will not pay the bills. Passion is going to be the thing that keeps you going when the times get tough and it’s absolutely an essential piece to being your own boss. However, if you don’t have cash flowing in consistently, then you don’t have a business you have a hobby — a veeeery expensive hobby. There’s a system to ensuring you have cash coming in which I teach in my Jumpstart Your Dream Coaching business program (because it too is a loaded topic). But even having an awareness around the fact that you need to focus on profitability and passion will put you ahead of the pack.



Look, if you don’t have the confidence to put yourself out there, hold yourself accountable and boldly claim the results you can get for people, you will constantly struggle in your business (guess how I know). This is the number one element that my clients are struggling with when they come to me. That feeling of being unworthy, a fraud and not enough is a heart-centered entrepreneurs biggest enemy. Don’t let this be you.  This is what I know to be true:

God does not trouble our hearts and stir our souls with a vision without there being a need for it somewhere in the world. That dream, that vision you have stirring in your Spirit is actually the answer to someone’s prayer. You acting on your dream is not a self-centered act, it’s literally answering a call and answering someone’s prayer who is in need.” – Jennifer Covington 

Basically, if you have a burning desire in your heart, a way has already been made for it to manifest in your life. So trust that you are enough and that where you are right now is perfect, and what you know right now is enough. As long as you continue to take inspired action everyday, step by step, you’ll begin to manifest your desires and you’ll move more confidently in the direction of your dreams!

If you’d love to know more, I invite you to my webinar happening today. We’ll talk the 4 secrets to attraction clients, cash and confidence to your life and business so you can go from chaos to clarity and fast! You can sign up here and I can’t wait to see you.


Now go make your dreams come true #Boss!


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I’m So Embarrassed I Did This…But It Actually Helped

June 4th, 2015 | 2 comments

So, as I rev up to the release of my first online program (stay tuned for details if you’re interested) I’ve been going through a lot of shifts.


It’s requiring me to step up in a bigger way and face that sneaky bully ‘Resistance’.


One night I was feeling particularly “stuck”. Not related to any task specifically, just a mental block that had me feeling like I couldn’t move forward with my plans.


In an instant I remembered I did a video about “getting moving on your mission”… I thought hmmm, maybe I’ll check it out in case I forgot something.


Well after watching that video and two of my other videos I felt encouraged, inspired and well, ready to keep moving on my mission!


In same second that I felt happy the videos worked, I began feeling mortified that I actually watched my OWN motivational videos for motivation!


Like, who does that?


Then, 3 things dawned on me all at once:

  • It’s not about “me”, you know little ol’ earthy bound ego “me”, it’s about the information and inspiration I receive from my Higher Self. When I’m clear (and obedient) I’m able to capture it and put it out in the world and that, in fact, dear World Changer, is our only real task!


  • It’s important to take inspired action and put yourself and your wisdom out there. You never know who is going to be watching or who desperately needs to hear your message (even if it’s future you!)


  • Don’t get caught up with word counts, lightening, having perfect teeth, clothes or makeup… at the end of the day none of that really matters!


I shied away from video in the past because I don’t have my home studio set up yet, I didn’t have intro music or fun graphics to introduce my videos. What? Like, seriously who.cares. I have SOOO much to share with you and that’s all that really matters.


So, if you’ve been wanting to start a website but don’t have a graphic designer, just start it anyway you can always improve.


If you know you want to be blogging but don’t feel like you’re crafty copywriter, just write anything for now, you’ll only improve. Research, read and refine your craft and you’ll only get better with time.


If you’ve been wanting to do videos but you’re being super judgemental of yourself. Set up your iphone, ipad, computer or camera and press record already! Do it for me, I may need to hear exactly the message you have brewing inside of you. How will I ever hear it if you don’t capture it?


So that’s your lesson for today. Dig Deep, Take Action and Put It Out There…

… you never know who’s watching (including future you).


Your Turn:

What are you going to put out there, today, that’s been brewing inside of you for awhile? Let me know in the comments below!


Wanna be the first to hear about the exciting things coming up? Enter your information below


The Step You’re Skipping When Figuring Out Your Why

May 28th, 2015 | no comments

Have you seen the classic TedTalk by Simon Sinek?

If you haven’t, it’s a pre-requisite to this blog post.

So watch it now

The idea of starting with your ‘Why’ really flipped the idea of how to do business on it’s head. It’s a revolutionary idea and it’s a common theme that runs through modern businesses today.


However, there is another element that you need as someone who is jumpstarting her business and that’s this.


You need to know your “Personal Why”


You may want to make the world a better place, end starvation or build schools in Cambodia, but you also have a more immediate, more urgent dream that’s keeping you up at night, what’s that  “why”?


Is it to spend more time at home with your kids?

Is it to break the salary ceiling you’re experiencing at your j.o.b.

Is it to have location independence and have the ability to work from anywhere in the world?

Is it to trade in your pantyhose for yoga pants? (Do people still wear pantyhose?)


Your Personal Why may not be Earth shattering but it’s UBER important — to you.


So Why Bother?


Because when times get rough as you’re starting your business, building a school on another continent is going to feel way too huge, daunting and impossible….


But, if you have a little voice whispering to you,”Keep going sis, soon your coaching practice will be bringing in 5x the amount of money you were making while at your j.o.b. and the best part is you can wear pants with an elastic band the whole time!” 

THAT will motivate you to keep going because that’s what you’ve always dreamed of.

The schools, the global solutions and the projects will all be there waiting for you when you’re ready.  They are important too, but don’t skip the step of really getting in touch with your Personal Why too!


So what is Your Personal Why?


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